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The
caravan industry is a unique sector
of UK tourism, encompassing a
diverse range
of businesses and occupations
to match any other in the UK employment
market.
The industry can be divided into
three distinct sub-sections for
practical purposes, although each
would view themselves as very
much a part of the whole, and
links between businesses are strong
throughout.
The whole of the industry retains
a 'family' feel, and many of the
companies involved are still family
owned and run. The product is
diverse; the term 'caravan' can
be used to describe touring caravans,
motor homes, caravan holiday-homes
(permanently sited on parks) and
park homes for year-round residential
use. The estimated total employment
within the industry is in the
region of 60,000, with most people
working on caravan parks. Manufacturers
account for some 7,000 employees,
and dealerships a further 3,000.
A small number of businesses operate
substantial groups of parks, including
the family orientated 'big names'
such as Haven. In total, the industry
generates an annual turnover of
more than £3 billion of
retail sales, products and holidays
a year. Caravan holidays account
for 13% of all holiday spend,
with a value of £2.3 billion
a year – over 80 million
holiday nights.
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