Our research team provides unrivalled insights on the Active Leisure, Learning and Well-being sector across the UK. SkillsActive research has a continuous programme of high quality Labour Market Intelligence (LMI) to provide the industry, stakeholders and partners with timely and essential information.
SkillsActive’s suite of research reports are listed below. Most of the reports can be downloaded for free while but some are available for sale, like Working in Fitness.
Sector Skills Assessment reports
|2011||Sector Skills Assessment UK 2011|
|Sector Skills Assessment England 2011|
|Sector Skills Assessment Wales 2011|
|Sector Skills Assessment Scotland 2011|
|Sector Skills Assessment Northern Ireland 2011|
|Sector Skills Assessment UK Summary 2011|
Previous SSA reports
|2010||UK full report|
Regional Labour Market Assessments (part of SSA suite)
|2009||North East England full report|
|North East summary|
|Yorkshire and the Humber full report|
|Yorkshire and the Humber summary|
|Noth West England full report|
|North West England summary|
|East Midlands full report|
|East Midlands summary|
|West Midlands full report|
|West Midlands summary|
|East of England full report|
|East of England summary|
|South East England full report|
|South East England Summary|
|South East supplementary research paper|
|South West England full report|
|South West Englandsummary|
|London full report|
|2011||Playwork and Childcare: Possible Futures for Playwork in NI|
|2011||Wales: Directory of training|
|2011||Scottish FE Review|
|2009||Active Leisure Workforce in Northern Ireland|
|2009||South West Progression Pilot|
|2010||Playwork People 4|
|Playwork People 3|
|Playwork People 2|
|Playwork People 1|
|2010||Playwork Graduate research|
|2005||Benefits of Play and Playwork|
|2011||Trends in Northern Ireland Childcare|
|2011||Level 3 Initiative Evaluation (coming soon)|
|2010||SkillsActive Awareness and perceptions Survey (coming soon)|
Summary / abstract only available. To purchase the full report, please visit our online store:
|2010||Working in Fitness|
|2009||Working in Fitness|
SkillsActive’s research team is committed in helping to improve the skills needed throughout UK’s Active Leisure, Learning and Well-being sector by providing independent, employer-based, and practical research using the most current information and analysis.
Involves the collection of new or updated information or data
Usually involves some ‘fieldwork’
Questions individual or groups of respondents
Guarantees the respondent’s confidentiality
Reports the results in an aggregated
Depth interviews, face to face or by telephone
Telephone surveys, with field work subcontracted
Using existing research information from other sources
Often referred to as ‘desk research’
Commonly undertaken using the Internet
Some sources can require additional analysis e.g. National Statistics
The National Audit Office’s Relicensing report concluded that SkillsActive’s
The South West LSC Research Director praised our research project exploring entry to apprenticeships in the South West in 2009:
“We are impressed with the range, quality and clarity of the report, particularly within the timescale”
One of our principal objectives is to lead the research agenda amongst sector partners to ensure the fullest possible coverage of research information needs in the sector research community, through participation in the UK Sports Researchers Network, the UK Sports Volunteering Research Network and the Play Research Network.
We collaborate with the sport councils in each home nation: Sport England, Sport Wales, sportscotland and Sport Northern Ireland. The research team have undertaken steering group roles on their sport projects.
We work closely with trade associations like the Fitness Industry Association, the National Caravan Council and the British Holiday and Home Parks Association and other representative bodies and volunteering organisations like the Sport and Recreation Alliance and academic institutions with relevant subject interests.
SkillsActive aims to stimulate debate amongst the wider research community to raise standards of research design and methodological approach amongst sector partners and the SSC research community.
Internationally, SkillsActive has been a regular contributor to European sport research projects, is a leading member of European Association of Sports Employers (EASE) and the European Observatoire of Sport and Employment (EOSE), whose European research committee meets regularly.
SkillsActive is currently a partner in the EU funded Training 4 Volunteers research project, led by xxx. Our role is to undertake the desk research and qualitative depth interviews to establish models for a Human Resource Development Framework.
SkillsActive has links with comparable skills organisations in New Zealand, Australia, South Africa and Canada, principally to harmonise our standards and competencies work and share our approach to sector research.
Muriel Bankhead –
Tel: +44 (0)20 7632 2026
Muriel Bankhead, Head of Research
BA Joint Honours, MMRS
Muriel set up the research department at SkillsActive in January 2004. She has a classic research background covering a wide range of qualitative and quantitative research methods gained from international and consumer fields. Muriel’s’ previous roles included running a busy team of senior researchers at Consumer’s Association, publisher of Which? And senior research posts with magazine and newspaper publishers, including the Mirror Group.
She specifies and manages the substantial research work programme for SkillsActive, encompassing Visioning Workshops, analysis of official statistics on the labour market, skills and training and conducting numerous bespoke LMI and Training surveys in the sector.
Jonathan Parsons – Research Programme Manager
Jonathan joined SkillsActive in November 2007 having previously worked for two other Sector Skills Councils and two commercial agencies. During the eight years he has worked for Sector Skills Councils, he has gained experience of both small and large quantitative and qualitative research projects, often working for government departments. He has also been heavily involved in the production of Sector Skills Agreements both at SkillsActive and previous SSCs. At SkillsActive, Jonathan has been working on large surveys such as Playwork People and Working in Fitness.